SageLife Names New CFO, Community Relations Director

PAOLI, PA — SageLife and its Daylesford Crossing community have new faces in lead roles, as the senior living community honored its nurses.

Springfield-based owner and operator of active-lifestyle, retirement, and supportive senior living communities, SageLife, has named John Watson Chief Financial Officer.

Watson brings 30 years of experience and expertise in cross-functional financial leadership to the senior living community. He most recently served as VP and Controller with GENESIS Healthcare Company, where he led all shared accounting functions for the organization’s senior nursing facility healthcare business segment, as well as its physical rehabilitation services, physician provider services, respiratory health services, and healthcare human resource placement services businesses.

As CFO for SageLife Watson will be responsible for the day-to-day financial management of the company, with a focus on budget management, cost-benefit analysis, forecasting, and the securing of new funding.

"I am excited to play a senior-level role in SageLife’s flexible and innovative culture," said Watson. "SageLife is forward-thinking, and I look forward to diving in and working with the team here to enhance financial outcomes and build an even stronger organization that encourages, empowers, and celebrates successful aging."

"John is a financial leader with a diverse background and the skill sets we need to help us grow," said Founder and President Kelly Andress. "Not just a numbers person, he will be fully integrated into our business, driving operations through the lens of financial results and influencing near and long-term strategic planning."

A Lean Six Sigma Green Belt, Watson earned a B.S. in Business Administration from Shippensburg University and a Master’s of Business Administration from St. Joseph’s University.

Daylesford Crossing, SageLife's senior living community in Paoli, has named Denise Cleveland, MHA, PCHA, Director of Community Relations.

Cleveland will focus on sales and outreach efforts to seniors and their families interested in Daylesford Crossing’s customizable lifestyle and care offerings, which include independent living, supportive care, restorative stays, and memory care.

With nearly a decade of experience in senior living, Cleveland's professional roles have spanned long-term care and assisted living, having worked for as a Care Manager for Senior Helpers, Director of Marketing and Admissions at Kadima Rehabilitation & Nursing, and Director of Community Relations/PC Admissions at Simpson House Retirement Community.

"I am passionate about tailoring solutions to individual residents' needs," said Cleveland. "At Daylesford Crossing, the residences, the lifestyle, and the wellness opportunities are all designed around residents’ desires, which truly makes this senior living community unique."

Cleveland earned a bachelor’s degree in business and a master’s degree in healthcare administration from Fairleigh Dickinson University. In her free time, she enjoys baking, especially when she's in the kitchen with her three children.

Daylesford Crossing, an innovative SageLife community, offers supportive care, restorative stays, and memory care, in addition to independent living. SageLife also owns and operates the Echo Lake community in Malvern.

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