Topic: The Power of "Pull Marketing" In Your Job Search

June 8, 2019

My Career Transitions presents
Topic: The Power of "Pull Marketing" In Your Job Search
Speaker: Ford R. Myers
Time: 9:45 AM - 11:45 AM
Location: Penn State Great Valley, Malvern, PA
Conference Center (building on the left)
Sponsor: Penn State Great Valley Alumni Society
To register for this FREE event, click here. NOTE: Registration will end at noon on Friday, June 7th.

Are you chasing employers or are they chasing you? When searching for a new job, would you rather “chase after employers,” or have employers “chasing after you?” The choice is YOURS, and you CAN conduct your job search in such a way that employers will take the first step by reaching-out to you!

Traditional job search involves “Push Marketing” methods. These include sending-out resumes, applying for jobs online, attending job fairs, contacting employers and recruiters, and of course - networking. Even if you do make contact, however, you’ll still have to “convince” the employer of your worthiness. This is the downside of “Push Marketing.”

But when employers perceive you as an expert and discover your credibility “on their own,” they’ll tend to feel pulled toward you and even pursue you. This is the primary benefit of “Pull Marketing.”

YOU can be known as an expert, regardless of your professional background or employment level.
By attending this session, you will learn how to:

• Stop acting like an applicant, and start acting more like an expert
• Stop behaving like a candidate, and start behaving like a consultant
• Stop being a job seeker, and start being a problem-solver
• Stop making it all about you/your needs, and start making it all about them/their needs

Ford Myers' Bio
Ford R. Myers is an award-winning Career Coach and Certified Retirement Coach. He is author of the best-seller, “Get The Job You Want, Even When No One’s Hiring.” Ford’s firm, Career Potential, LLC, helps clients take charge of their careers, create the work they love, and earn what they deserve! He has held senior consulting positions at three of the nation’s largest career service firms. Ford’s articles and interviews have appeared in thousands of magazines, newspapers, web sites, television and radio networks. He has also conducted presentations at hundreds of companies, associations and universities. Learn more at https://careerpotential.com.