Insomnia Cookies Opens 'CookieLab' In South Philly

PHILADELPHIA — A new spot from a local favorite is offering a new way to satisfy your sweet tooth, as Insomnia Cookies recently opened its first-ever CookieLab.

The CookieLab is located 833 Wharton St. and is an extension of the brand’s research and "doughvelopment" lab.

Those who make the trip to the CookieLab, which features a speakeasy style entry, will be able to craft their own desserts, such as customized cookies and over-the-top milkshakes.

The CookieLab also offers a pickup window with a QR code menu for those who want to enjoy their very-own cookie creations, but might not be ready to do so indoors yet.

It also features custom ice cream-based milkshakes and a variety of milk and dairy-free alternatives from the milk "bar" taps.

Insomnia Cookies was founded by Seth Berkowitz in 2003 when he was a student at the University of Pennsylvania.

"Philadelphia has always been such an important part of our brand’s DNA," Berkowitz said. "As we continue to seek strategic growth opportunities and new ways to connect with consumers during these challenging times, we are proud of our unique ability to give Insomniacs a new way to interact and immerse themselves in our unique cookie culture right where the cookie magic all began."

For store hours, fun promotions and more information on CookieLab’s menu, visit welcome.insomniacookies.com/cookielab.