Former Pittsburgh Disc Jockey Dies

PITTSBURGH, PA — Former 13Q disc jockey Cary Pall has died suddenly.

Mr. Pall, 69, was the founding programmer and chief engineer of WMMO in Orlando, FL, and most recently served as the CEO for Goldston Media in Hamilton, OH, according to allaccess.com.

If you grew up in Pittsburgh during the early 1970s, you probably still are familiar with the phrase "I listen to the new sound of 13Q." People all over southwestern Pennsylvania answered their phones like that in hopes a 13Q DJ would be on the other end of the line and award them a
minimum cash prize of $13,000 for doing so.

The Top 40 station debuted in 1973, succeeding easy listening station WJAS 1320 AM. The
call letters eventually were changed to WKTQ, which became known for its popular promotions and weekly Top 40 flyers distributed throughout the

13Q initially was so successful that it prompted competing station KQV to drop its Top 40 format and go all-news in 1975. But as more listeners shifted to FM stations, ratings declined and by 1979, the station switched to an adult contemporary format. The call letters returned to WJAS in 1981 and have remained the same since.

Funeral plans for Mr. Pall have not been finalized.