How To Snag Black Friday Deals

Black Friday is imminent. Nov. 24, the day after Thanksgiving, is days away, and sales started earlier this year, according to the personal-finance website WalletHub. With many retailers offering even deeper price cuts this year, the strategy is to shop at the stores with the biggest discounts and use 37 percent as your minimum. For its report on 2017’s Best Stores for Black Friday,WalletHub looked at nearly 10,000 deals from 35 of the biggest U.S. retailers’ 2017 Black Friday ad scans. That information was then used to identify the stores offering the biggest discounts in various product categories such as “Appliances,” “Jewelry” and “Toys.”

Unfortunately, one of the best discounters, Sears, closed its Rhode Island locations. But Kohl's, JCPenney and Macy's are still around and made the top 10 list. The other top 10 stores are not located nearby.

Here are some highlights from the report: Best Black Friday Retailers (Avg. % Discount)

1
Kohl's (66.32%)

2
JCPenney (66.30%)

3
Belk (62.75%)

4
Stage (60.82%)

5
Shopko (55.93%)

6
Bealls Florida (52.78%)

7
Sears (50.09%)

8
Macy's (45.58%)

9
Fred Meyer (43.88%)

10
AAFES (37.25%)

Click here to view the full list.

Key Stats

• Kohl's has the highest overall discount rate at 66.32 percent, whereas Bass Pro Shops has the lowest at 20.83 percent.
• The overall average discount for Black Friday is 37 percent. Consumers should aim for this discount amount or higher to avoid Black-Friday traps.
• The “Apparel & Accessories” category has the biggest share of discounted items, 28.03 percent of all offers, whereas the “Consumer Packaged Goods” category has the smallest at 1.62 percent.

To view the full report and each retailer’s rank in all product categories, please visit: https://wallethub.com/edu/best-worst-retailers-for-black-friday/8385/