Franklin To Host Music Tourism Convention

FRANKLIN, TN — In the days leading up to the Pilgrimage Music & Cultural Festival, Sound Diplomacy, an agency focused on helping cities market and develop their music scenes, will host its inaugural U.S. Music Tourism Convention in Franklin. In partnership with Pilgrimage Music & Cultural Festival, Visit Franklin, and Americana Music Triangle the September 21 and 22 convention will explore the value of music to heritage tourism, destination marketing, and audience development.

The Music Tourism Convention is targeted to destination marketing organizations of all sizes and music destinations from around the world. (For more updates on this story and free news alerts for your neighborhood, sign up for your local Middle Tennessee Patch morning newsletter.)

“Music is a universal language that speaks to the world and is a key component in the decision-making process of where many travelers decide to spend their vacations,” said Ellie Westman Chin, President & CEO of Visit Franklin. “Our mission at Visit Franklin is to share Franklin, Tennessee with the world, and we are excited to be partnering with an international leader like Sound Diplomacy to not only do that but also bring together so many other destinations to share ideas and learn from one another.”

Participants will hear from industry experts on an array of topics including: “How Music Can Make Your Destination Rock,” “Music Tourism: When You ‘Think’ You Have No Music,” and “Making the Most of Your Music Attractions” among others.

Participants will also go “Inside The World’s Top Festivals,” with representatives from Pilgrimage Music & Cultural Festival, Celtic Colours International Festival, and more discussing how these iconic festivals came to be, and their positive impact on the communities around them.

Registration for the two-day event at The Factory is $150, and a discounted student rate of $100 is available to any participant currently enrolled in college coursework. All conference attendees will also be able to purchase discounted two-day tickets to the Pilgrimage Music & Cultural Festival, which is held September 23 and 24.

Image via VisitFranklin.com