New Women’s Boutique Brings Latest Fashion Styles to Pearland

Apricot Lane, a locally-owned women’s fashion boutique franchise offering branded apparel, jewelry, handbags and accessories, has arrived to Pearland. Located at 11200 Broadway St, the new boutique offers a uniquely curated selection of fashion merchandise that caters to the Pearland community’s specific taste, while keeping up with the latest fashion trends – all at affordable prices.

To celebrate, local owner Cierra Bernard is inviting the community to a grand opening celebration on Friday, October 19 – Sunday, October 21. The store will hold their “Golden Open” party Saturday, October 20. Bernard has branded the theme of the event with the slogan “don’t let anyone dull your sparkle,” encouraging shoppers to express their true selves through their own style of fashion. The event will feature the following –

• Ribbon cutting ceremony at 10:00 a.m. Saturday, October 20, 2018
• $200 Apricot Lane gift card giveaway
• Merchandise raffles
• Refreshments served from 11:00 a.m. – 2:00 p.m. and 5:00 – 8:00 p.m. each day
• Free gift bags for the first 25 customers in store
• Free gift with a purchase of $75 or more
• Additional giveaways and raffles

Bernard’s boutique will offer an immersive boutique shopping experience for everyone, from moms to daughters, and will also carry a range of sizes for all women. With the slogan “we strive to bring the sparkle out of each customer by making sure they leave the store classy and a tad bit sassy from head to toe,“ her boutique carries a unique collection of established and up-and-coming brands – many of which are not yet available at traditional retailers – that reflect the Pearland and surrounding communities’ sense of style. Brands currently offered at Apricot Lane include Gili, She + Sky and Vintage Havana. New merchandise is added on a weekly-basis and reflects the styles seen on runaways.

A Brazoria County native, Bernard’s goal of working in the NFL changed after the passing of her father, while she was in the midst of earning her MBA degree. With a passion for entrepreneurship and fashion, Bernard opened an Apricot Lane boutique after noticing a distinct need for a local fashion boutique that caters to the Pearland and surrounding communities’ specific sense of style. At the age of 24, Bernard is the youngest boutique owner in Apricot Lane’s franchise system, and with the tremendous support of her mother and sisters, she is excited to open the store. Bernard will serve as an independent, expert fashion merchandise buyer who will fill her boutique with items directly based on community feedback. Area shoppers will enjoy a personalized shopping experience and styles that cater to their fashion taste – all at affordable prices that Bernard can secure through Apricot Lane’s vendor relationships.

“The idea of opening a boutique in the area that has something for everyone is very, very exciting,” Bernard said. “The first time I walked into an Apricot Lane, I loved the atmosphere and fashion trends. The idea of there being only one set of merchandise, allowing customers to find a completely unique outfit that is all their own really piqued my interest in becoming a franchisee.

Committed to staying engaged with the community inside and outside of the boutique, Bernard will be active on both Instagram and Facebook, keeping customers in the loop on the arrival of new styles and sales, as well as the latest fashion trends and outfit inspirations. Apricot Lane of Pearland is also an active member of the Pearland Chamber of Commerce and will partner with the TIRR Memorial Hermann Research Center in memory of Bernard’s father.

Apricot Lane of Pearland is open Monday – Saturday from 11:00 a.m. – 7:00 p.m. and Sundays from 10:00 a.m. to 9:00 p.m. For more information, call 832-243-1153 or visit

www.apricotlaneboutique.com/store/pearland/.

About Apricot Lane Boutique

Apricot Lane Boutique is a leading women’s boutique franchise and member of Country Visions, Inc., and offers a variety of branded, fashion-forward apparel, accessories and gifts at affordable prices. With 75+ locations nationwide, the company offers a fresh mix of merchandise in-store and online, and customers have the ability to build a current yet unique style. For more information on the Apricot Lane Boutique franchise opportunity, call 708.451.6890, ext. 106, contact franchiseinfo@apricotlanefranchise.com or visit www.apricotlanefranchise.com.