Brookfield Kohl's Among First To Introduce Sephora Retail Space

BROOKFIELD, WI — The Brookfield Kohl’s will be one of six Wisconsin locations to be among the first to roll out a new cosmetics partnership with Sephora beginning this fall, the Menomonee Falls-based retailer recently announced.

The partnership, which will include 2,500 square foot shops in the stores, will eventually grow to more than 850 stores across the nation by 2023, according to the Associated Press. Initially, the Sephora addition launch online on Kohl’s website this fall as the cosmetics company begins to put its footprint in the six local stores.

Besides Brookfield, Sephora will also introduce the retail shops in Menomonee Falls, Bayshore, Kenosha, Racine and Grafton, the retailers announced late last year. The Brookfield Kohl's is located in Elm Brook Plaza at 2315 N. 124th St.

More than 200 Kohl's locations will introduce the new Sephora locations at some point this fall, the retailer announced in December.

The AP reported that Kohl’s and Sephora agreed to a 10-year partnership as the cosmetic company’s previous retail relationship with J.C. Penny is slated to wind end within the next two years. Kohl’s CEO Michelle Gass said that the company hopes to triple its beauty sales with the partnership with Sephora in an attempt reach a younger audience.

Sephora has 2,600 stores worldwide and was attracted to Kohl’s network of 1,100 stores across the U.S., most of which are located outside of shopping malls. The retail space in Kohl’s stores will be located at the front of the stores and will include about 100 brands, the Kohl's announcement stated.

All of the shops will be staffed by Sephora-trained employees and will include a variety of cosmetics, skincare, hair and fragrance items.

“Beauty is a very big market,” Gass told the AP.

The Associated Press contributed to this report.