Hotel Development Announced For Brookfield

BROOKFIELD, WI— IM Properties announced on Wednesday the purchase of 4.25 acres comprising three parcels of land at the southeast corner of Bluemound Rd and N Barker Rd in the Town of Brookfield, according to a news release.

The purchase includes the now-closed La Quinta hotel, KFC and Jose’s Blue Sombrero properties, which will be demolished this spring.

IM has entered into an agreement with Marriott International in which IM will develop, own and operate a premium, full-service Tribute Portfolio hotel. The expected 140-room hotel will be located on the west side of Lord Street and will form part of the next phase of the mixed-use development, which IM is calling the West End. The hotel is scheduled to open by summer 2024.

“This will be a one-of-a-kind hotel which aligns perfectly with our carefully curated tenant mix and will be a pivotal hub of the community,” said Robert Gould, head of IM Properties US division and CEO of Brookfield Corners LLC. “We are working with branding consultants to create something truly unique and relevant to the community and our customer base.”

The purchase of the land gives IM exclusive ownership of more than 6/10 mile of prime road frontage to I-94, the westbound off ramp, N Barker Rd and Bluemound Rd.

“More than 200,000 vehicles pass this project each day, and assembling this land allows us to plan a more integrated, functional and sustainable mix of uses centered on The Corners, Town of Brookfield. This is a truly unique and strategically important site in this bustling corridor overlooking one of the most commercially important intersections on I-94 between Milwaukee and Madison,” said Gould.

“We have been looking at assembling the land to our west for some time as part of our strategy to further develop The Corners as a regional jewel and landmark.”

The Corners opened in 2017 and has attracted guests from southeastern Wisconsin and beyond with its wide range of restaurants, shopping, entertainment, community events and more.

Demolition of the former hotel and the two restaurants is expected to begin before the end of April 2021. In the meantime, IM will devote the site to the Town of Brookfield and Waukesha County first responders to use for training purposes in emergency response.

“Having the opportunity to work with a company that has the commitment, vision, integrity, long-term outlook and financial strength of IM Properties has been very rewarding for the Town’s strategy of regenerating this important commercial corridor,” said Town of Brookfield Administrator Tom Hagie. “This regionally important site provides a phenomenal opportunity for urban renewal that will benefit the residents of the Town, landowners, the tax base and wider community of Waukesha County. The Town looks forward to working with IM in the months and years to come.”