Teriyaki Madness Opening In Brookfield On Wednesday

*Editors Note: A previous version of the story said the grand opening was Sept. 15. The correct date is Wednesday, Sept. 16. We regret the error.

BROOKFIELD,WI— A brand dedicated to “Spreading the Madness” is opening a restaurant in Brookfield.

Milwaukee-based First Pathway Partners private equity firm is bringing Milwaukee's first Teriyaki Madness shops to the area. The first fast-casual teriyaki shop is set to open on Sept. 16 at 920 S. Moorland Rd. in Brookfield.

Additional shops are set to open in Hales Corners, Wauwatosa, Germantown, Pewaukee, and another across the Illinois border in Rolling Meadows by the end of 2020.

Founded in Las Vegas in 2003, the brand currently has franchise agreements in place for nearly 250 shops across the U.S.

Teriyaki Madness General Manager Jared Bellis described the restaurant as "an Asian fusion concept" that offers made-to-order Teriyaki dishes prepared with fresh, all-natural ingredients served quickly and at a reasonable price.

Bellis has seen an increase in sales due to offering curbside delivery, and catering during the pandemic. He said food quality is a huge reason for the brand's success.

"Our emphasis is on serving delicious food which happens to be healthy for you," Bellis told Patch.

According to the Teriyaki Madness website, the brand advertises "no gut bombs" and food like at home.

"It takes huge bowls to make something this awesome," the website said.

The simple menu lets guests choose their protein, type of rice or noodles, and desired vegetables for a fully customizable bowl made as healthy as the customer wants.

The food holds up very well if it needs to be reheated, Bellis said. The container is microwave and dishwasher safe and can be reused.

"We have taken a lot of time to work and develop the catering and take-out side of things," he said to Patch.

Grand Opening events will run from Sept. 16 to Sept. 19.

• Sept. 16 to 18: All in-shop customers will enjoy $5 Junior and Regular Chicken Teriyaki Bowls.
• Sept. 17 — Grand Opening Celebration: The Grand Opening celebration event kicks off with a chance for customers to win free Teriyaki Madness. Any customer who places an order through the TMAD app between September 16 and September 22 will be entered to be one of five winners to receive free TMAD for one year or one of twenty winners to receive free TMAD for one month.
• Sept. 19 — Charity Event: Teriyaki Madness will donate $1.00 from every regular bowl order to Stars Hockey. Teriyaki Madness partnered with Stars Hockey to support youth and school activities as many have been canceled due to COVID-19.

For more information visit the Facebook page or website.