Southridge Mall Goes More Than Pink with Susan G. Komen

Southridge Mall, Wisconsin’s largest regional shopping destination, today announced the second year of a national engagement with Susan G. Komen®, pledging to donate $1 million each year for the next two years to support the fight against breast cancer*. More than 180 participating Simon Malls, The Mills® and Simon Premium Outlets® nationwide will encourage employees, retailers and shoppers to make a bigger, bolder impact in the fight against breast cancer by participating in Simon-sponsored activities throughout the month of October.

“Based on the success we experienced with the 2015 campaign, Simon is pleased to be increasing our pledge of support to Susan G. Komen in 2016,” said Krystal Zell, Senior Vice President of Field Marketing for Simon. “Through the More Than Pink movement, we are throwing our support behind Komen’s Bold Goal of reducing current breast cancer deaths in the U.S. by 50 percent in the next ten years.”

“We are delighted to see our partnership with the dedicated people at Simon grow stronger,” said Dr. Judy Salerno, Komen President and CEO. “Simon’s commitment to our More Than Pink movement helps move us closer to our mission and achieving our Bold Goal. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer and play a key role in bringing our mission to people in communities across the country."

Visitors to Southridge Mall will notice the pink theme carried throughout the interior and exterior of the center. Other planned activities include:

Discount Card Program: $10 Discount Cards will be sold in the mall office, providing 15% to 25% off one item at participating retailers, including Aeropostale, AT&T, Eddie Bauer, Francesca’s, H&M, Roger’s & Hollands, Tilly’s, Yankee Candle and more. All proceeds from the sale of Discount Cards go to Susan G. Komen.

Pink Promise Zone: Representatives from Susan G. Komen will be at the center on select days* in October, engaging shoppers in “conversations for a cure” – educating them about breast cancer and the resources needed to get breast cancer screenings. Visit with representatives on Friday, October 7 and October 14, from 4 p.m. to 8 p.m., on Saturday, October 8 and October 15, from 11 a.m. to 6 p.m. and on Sunday, October 9 and October 16, from 11 a.m. to 6 p.m.

Day of Pink: Southridge Mall will host a “Day of Pink” on Saturday, October 15, from 10 a.m. to 4 p.m., to help further raise awareness for the cause. Attendees can speak with representatives from Susan G. Komen, as well as enjoy style segments showcasing fashionable pink apparel, tabling from health-related vendors and more.

More Than Pink Hero Wall: An opportunity for survivors and their families to visually articulate their strength during their fight with breast cancer. Shoppers may purchase a sticker for a $1 donation and post the sticker on the More Than Pink Hero Wall located near the Mall Management Office. All proceeds go to Susan G. Komen. To purchase a sticker, please visit the Mall Management Office located on the upper level near Macy’s.

Hero Photo Opportunity: An ‘I Am More Than Pink’ backdrop will be used as a photo selfie station in center court throughout the month of October. All will be encouraged to use the hashtag #morethanpink

In October 2015, Simon nearly doubled its goal of raising $250,000, donating more than $470,000 to Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.

*From October 1, 2016 to September 30, 2018, Simon is proud to support Susan G. Komen® and, with the help of generous individuals like you, will guarantee a contribution of at least $1,000,000 for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen’s Race for the Cure®, and promotion of Komen’s Do-It-Yourself fundraising platform.

For more information, visit www.southridgeshoppingmall.com or call (414) 421-5600. Like us on Facebook at www.facebook.com/ShopSouthridgeMall and follow us on Twitter @ShopSouthridge and on Instagram @ShopSouthridge.

About Southridge Mall

Southridge Mall is Wisconsin's largest regional shopping destination with five major department stores, including Macy’s, Boston Store, JCPenney, Kohl’s and Sears. This friendly-family center offers a variety of shopping choices for the entire family with more than 125 popular retail stores such as H&M, Eddie Bauer, Chico’s, LOFT, Bath & Body Works, Disney Store, PINK, Victoria’s Secret, Francesca’s, Shoe Dept. Encore, Express, Toys R’ Us, Old Navy and more. In addition, shoppers enjoy delicious eateries like the recently opened Buca di Beppo and a more contemporary food court, as well as an interactive children’s play area. Southridge Mall is located at 5300 S. 76th Street in Greendale, Wisconsin between Grange and Edgerton Avenues. For additional information, please contact Southridge Mall at (414) 421-5600 or visit www.southridgeshoppingmall.com. Like us on Facebook at www.facebook.com/ShopSouthridgeMall and follow us on Twitter @ShopSouthridge and on Instagram @ShopSouthridge.

About Simon

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe and Asian provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit www.simon.com.

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $920 million in research and provided more than $2 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.