City To Appear In Pregame Super Bowl Spot

MILWAUKEE, WI —The Green Bay Packers may have come up a game short of Sunday's Super Bowl LV, but locals tuning in just before the game might feel a close connection to one of the commercials, according to UrbanMilwaukee.com.

Milwaukee is the setting for an NFL ad featuring a likeness of legendary Packers coach Vince Lombardi walking around the city. Earlier this week, the league released a few short clips of the ad, which is scheduled to run just before the coin toss.

In the spot, an actor playing the late Lombardi, with the help of some computer graphic imagery (GCI), walks around while a technology-enhanced voiceover of the coach delivers some of his most famous and inspirational quotes.

Tim Ellis, the NFL's executive vice president and chief marketing officer, told USA Today the ad intentionally puts Lombardi, who died in 1970, in our modern world.

"If Vince Lombardi were to come back, what would he have to say to us?" Ellis told USA Today about the spot, which was developed by creative agency 72andSunny and Digital Domain, an award-winning visual effects studio.

Packers fans no doubt will be excited to see the legendary coach, whose name is on the trophy awarded to the Super Bowl winner. But Milwaukeeans also will have a chance to do some landmark-spotting.

According to UrbanMilwaukee.com., the Lombardi scenes were filmed in the city and feature locations like: W. Walker St. in Walker's Point near S. 4th St., the Rockwell Automation clock tower, Hoan Bridge, a North Front Street alley near the Safe House bar and restaurant, the Harley- Davidson Museum campus and Teweless Seed building.

Though not in the previously released clips, Nite Owl restaurant, 830 E. Layton Ave., also was used as a filming location for the commercial, according to UrbanMilwaukee.com.

Lombardi coached the Packers from 1959 to 1967, and his teams won the first two Super Bowls. During the Lombardi era, and until 1994, the Packers played a portion of their home schedule at Milwaukee County Stadium.

Read more at UrbanMilwakee.com.