Neighbor News
MSOE welcomes Sebastian Thachenkary as new marketing executive
Saj Thachenkary joins Milwaukee School of Engineering staff as executive director of marketing and community engagement
Shorewood resident Sebastian “Saj” Thachenkary has been appointed executive director of marketing and community engagement at Milwaukee School of Engineering effective Feb. 20, 2017. With the creation of this new position at MSOE, President John Walz, Ph.D. demonstrates a commitment to expanding the national recognition of the university’s strong academic programs.
“Saj brings nearly 20 years of marketing leadership to this role,” said Walz. “He will be a tremendous addition to MSOE and our leadership team.”
Thachenkary’s experience spans several industries and includes corporate communications, public relations, integrated brand and marketing strategy, business development and strategic partnerships. He comes to MSOE from Alverno College, where he served as director of marketing communications. Prior, he was the vice president of marketing communications for Johnson Financial Group and he was brand manager and marketing director for the Milwaukee Journal Sentinel.
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“MSOE enjoys a world-class reputation for developing leaders in the fields of engineering, business and nursing,” said Thachenkary. “Like the city it calls home, it is uniquely positioned for a bright future and I am proud to join this incredible institution.”
Thachenkary will direct the university’s brand and marketing strategy and oversee the Marketing and Public Affairs Department, Grohmann Museum, WMSE 91.7FM, and content of the university web and digital communications.
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Thachenkary lives in Shorewood, Wisconsin with his family, where he serves as president of the Shorewood Foundation board of directors. He is also a member of the board of directors of Sacred Heart Seminary and School of Theology.
MSOE is an independent, non-profit university with about 2,900 students that was founded in 1903. MSOE offers bachelor’s and master’s degrees in engineering, business and nursing. The university has a national academic reputation; longstanding ties to business and industry; dedicated professors with real-world experience; a 97% placement rate; and the highest ROI and average starting salaries of any Wisconsin university according to PayScale Inc. MSOE graduates are well-rounded, technologically experienced and highly productive professionals and leaders.