Milwaukee Communities to Benefit from Red Gold’s “Families Helping Families” Crush Hunger Campaign

This October, when Milwaukee families sit down to enjoy a family meal, they can help those in need do the same.

Here in the Milwaukee County community, more than 169,160 people face hunger, according to Feeding America. So, to raise awareness and help provide meals to those in need, Red Gold’s month-long ‘Families Helping Families’ Crush Hunger campaign is calling on the Milwaukee community to take action to help provide up to 1.7 million meals to Feeding America food banks nationwide.

While the family meal has always been part of the American culture, according to new Red Gold research, a majority of parents are now using the family meal as the moment to teach, inspire and talk to their children about important issues like hunger, poverty and giving back to others in need.

As a 4th generation, family-owned company, Red Gold knows the importance of the family meal since it was founded in 1942 in part to help feed the troops during WWII.

There are three ways families can participate in crushing hunger this October:

1. Go to a store and purchase Red Gold, Redpack, Tuttorosso or Sacramento canned tomato products, and Red Gold will donate the equivalent of one meal to Feeding America food banks for each product purchased.
2. If you’re sharing a meal with your family, or doing something to help crush hunger, share it on social media using the hashtag #HelpCrushHunger for a chance to win a Red Gold family meal kit and a $100-dollar donation to your favorite food bank!
3. Donate to, or volunteer with, your local food bank today!

In addition to the campaign and to help you and your family make the most out of family meal time, Red Gold has put together some easy tips to help you and your family get the most of your mealtime:

· Keep It Simple: Make Family Meals Stress Free.

o You don’t need to have a five course meal to get your family around the table! On busy nights filled with sports, band practice, dance rehearsals or longer than expected days in the office, rely on flexibility, early preparation and simple recipes to help you prepare a meal that you and your family will love.

· Feed The Discussion: Educate, Inspire and Eat.

o Take advantage of this opportunity to touch base with family members and educate and inspire your children on issues impacting your community and the country. Make your family meal a technology free-zone (i.e. no phones, TVs, computers, etc.) to encourage an active and engaged dialogue. Use conversation starters to help jumpstart your discussion about helping others and don’t be afraid to ask questions to get your kids thinking.

· Take it Beyond the Kitchen Table: From Conversation to Activation.

o Once you have these discussions, it is important to help your kids take action. Participate in Red Gold’s Crush Hunger campaign, join the conversation on social media or donate/volunteer at your local food bank.

To learn more about how you can help crush hunger, visit HelpCrushHunger.com for more information, including different ways to participate, tips on how to make the most of your family meal and great family friendly, and budget friendly, recipes!