Sports
Auburn Quarterback Bo Nix Inks Deal With Milo's Tea Company
Milo's Tea and Bo Nix signed a deal made possible by a new NCAA rule that allows college athletes to profit from name, image and likeness.
AUBURN, AL — A recent ruling allowing college athletes to make money off their name, image and likeness has paved the way for former Pinson Valley High School football standout Bo Nix to sign a new endorsement deal. Nix has partnered with Milo's Tea Co., according to a Birmingham Business Journal report.
“It's a natural match for a quarterback from Birmingham to pair up with a hometown company that built a national reputation,” Nix said in the BBJ report.
Read more about the partnership between Bo Nix and Milo's Tea Co. in the Birmingham Business Journal.
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