Pleasanton Celebrates Small Business Saturday This Week

When it comes to shopping, Pleasanton has the best of both worlds--great malls and big box stores, plus charming small businesses.

The City of Pleasanton and local business associations are encouraging the Pleasanton community to not only shop in Pleasanton on November 28, Small Business Saturday, but consider shopping “small” to support our local businesses this holiday season and throughout the year.

In Pleasanton, small businesses having between 1 and 100 employees provide more than 23,000 jobs. Pleasanton merchants are encouraged to visit shopsmall.com to obtain tools to market their stores.

Shoppers are encouraged to visit inPleasanton.com as well as partner organization websites to discover all of Pleasanton’s retail shopping locations, and visit shopsmall.com to find local merchants that have joined the Small Business Saturday campaign by offering special promotions or discounts.

According to research by American Express in 2014, consumers spent an estimated $14.3 billion at independent merchants on Small Business Saturday. And a study of independent retailers that included Pleasanton merchants showed that for every $100 spent at an independently owned store, $46 stays in the community.

Numerous organizations have joined the national campaign, founded by American Express in 2010, declaring the Saturday after Thanksgiving every year as Small Business Saturday. Small Business Saturday is a day dedicated to supporting the small businesses that create jobs, boost the economy and preserve neighborhoods around the country during one of the busiest shopping times of the year.