Brookfield Sign Business Refuses to Limit Itself

Business: Unlimited Signs Designs and Graphics
Owners: Michael and Marian Goldstein
Website: unlimitedsigns.net
Address: 72 F Grays Bridge Road, Brookfield. (Behind Shop Rite next to Lincare)

How did you come up with the name?
We did not want to be limited to one type of product, which is why we are called Unlimited.

Why choose that location? Why start a business in this town?
We wanted our location off a beaten path but we also wanted to be near the highway for easy access.

Briefly, what business are you in?
Sign Business

What’s the most difficult moment or challenge you’ve faced as a business owner?
It has been challenging to find customers and locations/organizations to network.

Were there any challenges that made you second guess your decision to be an entrepreneur?
Hiring someone for the job who is not knowledgeable about their field or a team player can be difficult to work with. Finding the right people who are dedicated and an expert is key.

What’s been your favorite moment or proudest achievement since opening?
We took two white Suburbans and wrapped them in Matte Black for The Amazing Spider-Man 2 film.

What’s the most innovative idea your employees or customers have had that you put into practice?
We wrapped a client’s generator in the British flag to make it eye catching and aseptically pleasing. You can check it out on our blog, unlimitedsigns.net. Beginning production on ADA signs was a major addition to our long list of products.

How do you deal with difficult customers?
Our motto is short and simple: Always listen and give them choices.

How does your business give back or get involved in the community?
We donate banners to charities such as Sandy Hook. We also give our time and money for other charities such as Special Olympics.

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