ShopRite Putting New Stamp On Traditional Boxtop Collections

CONNECTICUT — A supermarket chain is pledging up to $1 million to schools in Connecticut through the traditional box top program.

ShopRite stores Tuesday were encouraging customers to take part in its ShopRite For My School program, an education rewards program. It's part of the Box Tops for Education program, which is designed to provide incentives to designated schools from ShopRite customers who purchase select General Mills, Wholesome Pantry Organic, Bowl & Basket, Paperbird and Paperbird Premium products.

No clipping is required.

By using their registered ShopRite Price Plus Club Card at checkout or through ShopRite from Home, customers collect digital box tops that are automatically credited to a customer's school of choice, officials said. Registered ShopRite For My Schools customers earn a 10 cent bonus box top per participating product purchased.

ShopRite has also pledged to donate up to $1 million to schools taking part in the ShopRite For My School Program.

"ShopRite has a strong tradition of giving back to the communities where our stores operate and that includes helping schools," said Seth Nieman, director of marketing and sales planning for ShopRite. "ShopRite For My School offers a simple and effective way for customers to help teachers and students get the supplies they need by building the rewards right into their weekly shopping trip."

More than 7,000 schools are currently participating in the program, which has donated more than $4 million to schools since the program's launch in 2014.

It takes four steps to participate:

1. Sign up for Box Tops For Education at: boxtops4education.com
2. Register your ShopRite Price Plus Card at: shopriteformyschool.com
3. Select the school you wish to support
4. Purchase participating products with your card to send earnings to your school of choice.

ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. The chain has nearly 280 supermarkets in New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland.

ShopRite's Connecticut stores include:

• Bristol
• Canton
• Clinton
• Cromwell
• Derby
• East Hartford
• East Haven
• Enfield
• Hamden
• Manchester
• Milford
• New London
• Norwich
• Orange
• Southington
• Southbury
• Stratford
• Vernon
• Waterbury
• Wallingford