Southington Hiring Marketing Firm To Promote Business

SOUTHINGTON, CT — The town of Southington is looking to hire a marketing firm to help promote "dining opportunities, retail, and businesses."

Target areas are Downtown Southington, Plantsville, Milldale, Marion, and the Meriden-Waterbury Road corridor, according to a request for proposals package sent out late last week.

The job description is to "assist the economic development department in coordinating efforts to advertise and promote restaurants and local businesses, which may include television commercial production, radio commercial production, internet promotions, social medial promotions and assist with ideas for future marketing strategies."

Submissions are due in the town manager's office by 10 a.m. on June 12, according to the RFP.

No potential cost was outlined in the RFP.

One initiative already in place was set up two weeks ago when the portion of Center Street in Southington between numbers 129 and 148 was closed to allow for outside dining. That's the area of the road between the Groggy Frog Cafe and Paul Gregory's.

Police have placed sarricades with signs in the vicinity explaining that the road is closed and that the businesses are open.

Detours are in place, police said.

The municipal lot on Center Street next to Paul Gregory's and the Sons of Italy lot are both accessible from the Center Street and High Street intersection, police said.

The setup is expected to remain in place at least until mid-June in an effort to help ares businesses reopen, police said.