Pasco County Tourism Branch Re-Branded As Florida's Sports Coast

PASCO COUNTY, FL -- Visit Pasco, the official destination marketing organization for Pasco County, has been re-branded as Experience Florida's Sports Coast.

The new sports-focused brand incorporates a new logo, user-friendly website, new social media platforms and a new message, "Let's Play!"

This new brand will be used to market Pasco County to tourists around the world, appealing to travelers with sports-focused lifestyles.

Helping to promote Pasco County's new brand is Big Storm Brewery, which has created the Florida's Sports Coast Pale Ale for the occasion. This light-bodied pale ale is infused with aromas of citrus and sports a golden hue that matches the new color scheme of Florida's Sports Coast.

"Pasco County is our home. Big Storm started with a small taproom in an industrial park in Odessa as the county's first craft brewery and we have been growing ever since," said Big Storm Brewing founder Mike Bishop. "So it is not only an honor, but a joy to be able to partner with Florida's Sports Coast and brew a specialty pale ale to help promote a county and area of the Sunshine State that we love."

"The Florida's Sports Coast identity and comprehensive marketing campaign is inspired by the best features Pasco has to offer, the destination's endless sports, both in the leisure and organized categories," said Adam Thomas, director of tourism at Experience Florida's Sports Coast. "We are confident this amplified vision truly captures the destination's image and messaging, creating an opportunity for Visit Pasco to evolve as the industry evolves – catering to our visitors."

From zip-lining courses and canoe trails, to ice hockey and skydiving, Florida'sSports Coast welcomes guests to come and play in Pasco County.

Pasco is home to the largest hockey complex in the Southeast, which acted as the Olympic training center for the 2018 Winter Olympics, 35 area parks, nature trails, zip line courses, hot air balloon outings, nearby islands with four artificial reefs, year-round recreational fishing, paddle board and kayaking, and hiking and biking trails.

To learn more about Florida's Sports Coast, click here.

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