'Stranger Things' Season Two Trailer, Release Date During Super Bowl

ATLANTA, GA — What appeared to be an '80s-era Eggo waffle commercial Sunday night morphed into the first look at Season Two of Netflix hit "Stranger Things."

Filming now in and around Atlanta, the crew from Hawkins, Indiana's second season will be released on Halloween, the Super Bowl commercial revealed.

It was only a 30-second clip. But it teased things getting even creepier in Hawkins, where a friend's disappearance leads an oddball crew of kids on a search that ends up revealing way more than anyone bargained for.

For one, the clip suggests the gang will have a new monster to deal with next season.

And, yes, the nods to '80s nostalgia appear to be well intact for Season Two, too.

In addition to the "Let go my Eggo" lead-in (Eggos are one of show character Eleven's favorite meals), the boys are shown in one scene walking around (appropriately enough) in costumes inspired by the 1984 movie "Ghostbusters."

The only text over the Season Two video, which debuted during the second half of the big game, reads, "The world is turning upside down."

According to Business Insider, the "Stranger Things" ad generated more social-media buzz than any other ad during the course of Sunday's matchup between the New England Patriots and Atlanta Falcons.

Citing marketing technology company Amobee, BI reported that "Stranger Things" generated 307,000 tweets between 6.30 p.m. and 11.00 p.m ET on Sunday.

That was more Twitter mentions than any other brand that advertised during the Super Bowl.

Released last July, "Stranger Things" has been filmed largely in Jackson, Georgia — the Butts County seat about 50 miles southeast of Atlanta.

But other metro Atlanta locales have been used to fill in for the fictional town of Hawkins, too. Douglasville, Conyers, Stone Mountain, East Point, the Emory University campus and the city of Atlanta itself have all been used for scenes.

Image via Netflix US & Canada YouTube page