Assembly Row Announces Wave Of New Businesses Opening Next Year

SOMERVILLE, MA — Assembly Row will welcome Sephora next year as a lead tenant of the development's emerging third phase. The new phase will also include a 24-story, 500-unit apartment building with ground-floor retail space across from the Assembly Square T stop and a 300,000-square-foot retail and office building that will house PUMA's previously announced North American headquarters.

Additionally, CVS, Shake Shack, Yakitori Totto and Pure Barre will open at Assembly Row in 2021. All She Wrote Books, a locally owned feminist bookstore, and arche shoes have opened pop-up locations at the development as well.

Sephora is the neighborhood's first beauty destination. The 5,019-square-foot store will offer a variety of top brands in makeup, skincare, fragrance and more.

With the addition of CVS, an essential retail category will be readily available for shoppers, residents and those who work in the neighborhood. Pure Barre will join the lineup of FITRow's boutique fitness studios, and arche shoes brings French design to shoppers who pay attention to personal style.

All She Wrote Books is a 2,000 square-foot bookstore featuring books written by female, queer, and non-binary authors across all genres.

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"As the neighborhood has evolved, we continue to listen to our residents, visitors and workers as to what they’d like to see and these new retailers are being added as a direct reflection of that feedback," said David Middleton, general manager of Federal Realty Investment Trust at Assembly Row. "We are excited to expand our inventory of retailers, services, entertainment and restaurants in Phase 3 as we carefully curate the mix to make sure we are continuing to provide options that appeal to all of our audiences."

Since the start of the pandemic, Assembly Row has expanded outdoor amenity options, including more patio seating for restaurants and added seating along Assembly Row East, available for enjoying takeout or relaxing with a cup of coffee.

At FITRow, the studios are now open with adjusted formats to align with COVID guidelines. Visitors to the neighborhood will notice handwashing and sanitization opportunities, contactless parking payment and enhanced public area cleaning. The Pick-Up program has six locations around the property, designed to provide quick and easy curbside pick-up at both retailers and restaurants.