Terrain Breaks Ground At Delaware Valley University in Doylestown

DOYLESTOWN TOWNSHIP, PA ? Construction is officially underway at Terrain at DelVal, Urban Outfitter's garden, home and outdoor lifestyle brand coming soon to the Delaware Valley University campus in Doylestown.

Urban Outfitters joined the university and Blue Rock Construction in breaking ground for Terrain at DelVal, which will add a new greenhouse, restaurant with outdoor seating, indoor event space with adjacent porch and an outdoor nursery to the existing Market at DelVal building.

Blue Rock, a privately held construction firm with offices in New Jersey and Pennsylvania, is leading the construction of the project.

In May 2022, Urban Outfitters, Inc. and Delaware Valley University announced a unique partnership to transform the Market at DelVal building to Terrain at Delaware Valley University.

The newest Terrain location will feature Terrain's signature retail store, nursery, garden cafe, and a private event space to the university and to the Doylestown community.

?We are excited that construction is underway, going well and on time. We have received positive feedback from the community here and many events are already booked for the second half of 2023 and into 2024,? said Adam DeAngelo, executive director at URBN. ?We are excited to be part of the Bucks County community.?

Among those looking forward to the opening is alumnus Nicole Cataldi, the human resource manager at Blue Rock and the head cheerleading coach at DelVal. She said she's ecstatic that DelVal would soon be home to Terrain?s Doylestown location and that Blue Rock would be involved.

?Knowing the dedication, thoughtfulness, and creativity that Blue Rock and URBN put into projects, I am confident that the result will be amazing, and I cannot wait to see it,? said Cataldi. ?As an alumna, I am happy to see that through this partnership, this space will not only be beautiful and add to the community but also be a new hands-on learning opportunity for current and future students with a well-known corporation.?

The partnership includes experiential learning opportunities for DelVal students through the university's award-winning Experience360 program. Students can pursue paid internships and additional employment opportunities at Terrain at Delaware Valley University and other URBN locations. These internships may include retail, food service, events, and other activities.

DelVal alumni are thrilled about the new partnership and excited to book the Terrain event space for major life events.

Monika Smallwood-Phillips (2019), a business administration alumna and her husband Shawn Phillips (2018), a business management alumnus, said they are anxious for Terrain?s opening on campus to celebrate an important milestone and revisit their alma mater.

?My husband and I met at DelVal,? said Smallwood-Phillips. ?We definitely can?t wait for Terrain to open so we can have our five-year celebration here."

Terrain at DelVal is the first for the brand in the Doylestown area. Terrain introduced its Glen Mills flagship store in 2008 and opened a second location in the Philadelphia region at Devon Yard in 2018. Terrain?s other store locations are in Westport, CT, Century City, CA, Palo Alto, CA, Walnut Creek, CA and Bethesda, MD.

Terrain Cafe offers a greenhouse dining experience that celebrates the cycle of the seasons and the bounty of the land. Using hand-selected local produce, meats, and dairy products, the cafe team takes pride in crafting menus from the seasonal harvest of farmers they know and trust. They work tirelessly to craft an environment that aesthetically and gastronomically reflects the best of the local community.

The focal point of this location is the centrally located bar area, which will provide a unique and vibrant environment for gathering. It also is the first to include a private dining room, ideal for hosting small events and celebrations.

The cafe team will work closely with the farmers and agricultural teams of Delaware Valley University to incorporate their produce and products into the culinary and beverage programs

Set to be Terrain?s largest event venue, Terrain Gardens at DelVal will accommodate guests in a farmhouse-inspired setting that transforms with the seasons to provide a one-of-a-kind events experience for any occasion. The ceremony gardens will overlook the DelVal orchards, while the indoor space includes two large distinct rooms and a covered porch.

The in-house catering team creates menus inspired by the seasonal harvest and featuring local growers including the Delaware Valley University agricultural program.