Camp Rising Sun Receives $48,800 From Premier Subaru Fundraiser

BRANFORD, CT — Premier Subaru of Branford selected Camp Rising Sun as its “hometown charity” for the 2020-2021 'Share the Love' campaign for the seventh year in a row and raised $48,800 for the camp for children diagnosed with cancer.

"Our customers have the choice of five different charities, and nearly every single one chose Camp Rising Sun,” Premier Subaru president Robert J. Alvine explained. “We are honored to be a partner in supporting such a deserving organization."

The donation represented the proceeds from the annual “Share the Love” event, in which anyone that purchased or leased a new Subaru could make a $250 donation to one of four national charities – ASPCA, Make-A-Wish Foundation, Meals on Wheels Association of America, the National Park Foundation – or a fifth local charity for their customers to support. The dealership selected Camp Rising Sun as its “hometown charity."

Camp Rising Sun, begun in 1983, provides a "safe nurturing environment" for children 5 through 17 diagnosed with cancer. Camp Week takes place at Camp Jewell YMCA in Colebrook. The funds raised will support more than 40 campers this year, according to a news release from the dealership.

Over the past 13 years, through the Share the Love Event, Subaru of America and its participating retailers have donated more than $200 million to charity, with customers choosing between four national and over 1,440 hometown charities. And Premier Subaru has donated over $300,000 in total to Camp Rising Sun.

Premier Subaru, located at 155 North Main St., has been a Subaru Love Promise Retailer 12 years and has a A+ rating with the Better Business Bureau since 2001.

Premier Subaru also helps support the Branford Jazz on the Green series, Toys for Tots, Jane Doe No More, and the American Cancer Society.

For more information about Premier Subaru, visit premiersubaru.com or call directly at (800) 411-4551.