Why Do Women Play Such a Crucial Role in the Wearable Industry?

By Matchup | Health and Wellness Blog

Wearable technology is changing our everyday lives. Fitness trackers, smart watches, and smart jewelry are worn each day to monitor our health and keep us connected. 10,000-steps-a-day goals and taking a stroll around the office to get steps in are becoming the norm.

When it comes to health and technology, the wearable device industry is booming.

According to Statista, by 2018 the wearable market will exceed $12.5 billion. If wearable device makers want to exceed these predictions and survive in the health and wellness industry, they’ll need to get women on board. Why are women so important in this, you may ask? This is why.