Traffic & Transit
With Ridership Down, Metra Looking At Bleak Financial Forecast
Metra is launching a $1 million ad campaign in an effort to convince commuters to start riding trains again.
CHICAGO (CBS) — Facing a grim financial future as ridership has plummeted 90% during the pandemic, Metra is launching a $1 million ad campaign in an effort to convince commuters to start riding trains again.
The “My Metra” campaign focuses on the commuter rail agency’s efforts to regularly sanitize trains and stations, require masks on board throughout all trips, and provide plenty of room for social distancing.
