Good Harvest Market In Waukesha Adding New Restaurant

WAUKESHA, WI— Good Harvest Market, 2205 Silvernail Rd., announced Thursday that they will be rebranding the Harvest Café and adding full dinner service. The new restaurant will be called Hop Harvest & Vine and is scheduled to open in mid-January, according to a news release.

“Our community has grown over the years since we opened the Harvest Café back in 2005,” said Joe Nolan, Co-Owner of Good Harvest Market in a news release. “This renovation allows us to gather people together in a whole new way. Our goal is to be your “third place” and once the constraints of the current pandemic are eased, we look forward to an even more wonderful place for people to dine out and meet their friends and family.”

The renovations began late this summer with an update to the outdoor patio area. A beautiful unique Douglas Fir circular pergola structure was added with terracotta colored sun shades to help provide protection from the glare of direct sunlight, while still allowing light sun and a breeze, along with a hexagonal planter bench an new tables and chairs. Walking trails were also added in the wetlands area for guests to enjoy a relaxing walk before and after they dine, the release said.

The inspiration for the redesign of the space was due to the collaboration with THREE SIXTY Design & Construction and Good Harvest Market.

The planned updates include:

• The addition of a two deck stone lined pizza oven for artisan pizzas and a double decker convection oven for house made breads.
• Increasing the number of tap lines dramatically from 3 to 24 for local beers, wines, kombuchas and ciders.
• Redesigning the seating area to include a 7 seat bar, banquette bench seating, adding modern lounge furniture, and updates to table seating to provide a wide range of dining and drinking settings on 2 floors to suit any occasion.
• The private dining area will remain a flexible space that can accommodate private parties and events.

The logo and branding elements are being designed by the local creative agency Rev Pop. “We were delighted to partner with Good Harvest and THREE SIXTY to recreate and re-envision the brand for the Harvest Cafe. Hop Harvest & Vine challenged us to find harmony, balance, and individualism within a brand tied closely to an already well-known and respected establishment, said Scott Starr, Rev Pop Creative Director in the release.

The unveiling of the new restaurant’s Executive Chef and menu will be announced at a later date.